MACA powder has been used in Peru for 1000's of years for energy boosting, hormonal balance and increasing libido.  We love it!
 

It is awesome that there is some science behind the health benefits claimed by the Peruvians (See references below)

The key awesomeness offered to us by this lovely root (maca is a root you know?)

Enrichd Team Personal experience: "It's like an energy boost but without the jitters.  To me it feels like a more sustainable, nourishing boost!"

Why Gelatinized Maca Powder?

More easily digested, some nutrients amplified, more potent = awesome!

We love gelatinized Maca powder because it is more easily digested (this is because the starch has been removed).  Gram for gram gelatinized maca powder is more concentrated than raw maca, which means it is more potent.  Also, because this maca has been heated some of the nutrients are amplified! Pretty awesome right!

References:

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3614604/

Hormone-Balancing Effect of Pre-Gelatinized Organic Maca (Lepidium peruvianum Chacon): Biochemical and Pharmacodynamic Study on Maca using Clinical Laboratory Model on Ovariectomized Rats

http://www.hindawi.com/journals/ecam/2012/193496/

Ethnobiology and Ethnopharmacology of Lepidium meyenii (Maca), a Plant from the Peruvian Highlands